These are the commercial strategies that companies develop intending to directly reach the customer or the end consumer, satisfying their needs with the product or service they offer. Therefore, you can say that B2C is a direct trade business model.
Although this type of business was already known for some previous years, it was thanks to the internet boom that it could develop even more because this digital platform allowed the purchase and sale of a product or service without having intermediaries between the client and the company. B2C characteristics As mentioned above, Direct B2C Lending is carried out between the company and the consumer, so all the actions of this commercial relationship are aimed at the final buyer and unlike B2B, where commercial relations appeal to a more rational sense; in this, the emotional factor prevails. The internet offers each user a wide range of options to choose the product or service they are looking to purchase. Generally, sales in the Direct B2C Lending market are more impulsive than logical because the customer does not give so much importance to the objective characteristics of the product. Still, to the benefits it brings him and what it makes him feel. The above is a key point that helps define commercial strategies and communication with the client, generating creative and emotional messages that manage to captivate the client. Remember that what is valued most in sales is the experience that your brand provides to consumers. Advantages and disadvantages of B2C But just as everything has a positive side, there is also a negative side. Before you get discouraged, better consider the advantages and disadvantages of B2C and decide if this business model is ideal for you and your brand. More economical This advantage applies to online stores since compared to a traditional physical store, costs are significantly reduced because hiring employees is not required, and the tax burden is lower on sales. More users More clients, everyone has access to the internet. Therefore, this platform can help you find those potential customers you are looking for and looking for your product or service. More control B2C allows you to manage the stock available for sale precisely and gives you a vision of greater demand and what is not. More advertising Flyers are a thing of the past. Today is digital advertising. It is more effective than you can imagine because techniques give exponential visibility to your page; They allow you to segment and increase your client portfolio. Fidelity Many brands seek this link with their customers, and through this business model, it is possible to achieve it since communication is personalized and focused on meeting consumer needs. So if the brand convinces the customer, they will be loyal to it. Also read - Having control over your expenses reflects efficient personal finance management.
0 Comments
Leave a Reply. |
About perfiosPerfios is a company that is introducing an innovative software application to manage personal finance in a Safe and Trusted environment and help users analyze and understand their finance in a simple, easy and secure way. Perfios was created by individuals who are backed by extensive years of experience in the software domain and are further backed by financial domain experts from various financial institutions. Categories |